The current trend on online sales sites is clearly towards free delivery. As an online shop, we are encouraged to offer free shipping costs, because it seems that this is what consumers expect.
But there is such a thing as free shipping? "if it's free, you're the product" (whether Mark likes it or not;-)).
At the Stake, we decided not to take our customers for naive people and want to be transparent. We want our online selling prices to reflect those of the store. And, ohh surprise, delivery represents extra work, and therefore costs (processing the order, packing, shipping, transport costs - by Swiss post). As a result, rather than adjusting our selling prices upwards, claiming that delivery would be "free" or free of charge, shipping costs are explicitly added to your invoice when you order on our site.
For simplicity's sake, our delivery costs are fixed (9 CHF in normal delivery and 12 CHF in express for an urgent thirst) and calculated on the low range (up to 12 beers). The additional costs generated by larger orders are covered by the Mise en Bière, similar to a quantity discount.
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