Le Covid 19 est une pandémie affreuse pour les PME… mais heureusement, nous vivons dans un pays extraordinaire,...
En trois ans, nos ventes de bières sans alcool ont plus que doublé. Notre choix a, quant à lui, quintuplé.
Avis aux amateurs de Bonnes bintjes!!!!
The idea is not to describe all our Christmas beers, but just to draw your attention to the fact that "Christmas...
Switzerland is known for its watches, its chocolate, Roger, but not only! Among its specificities, it is the country...
At la Mise we have been offering Club Maté since 2011... and we are very proud to have been the first to do so in French-speaking Switzerland.
At the time, this essential beverage had already found its way to Switzerland, through an importer, but which only served German-speaking Switzerland. So we started working with him for the French-speaking part of Switzerland.
Everything was going well in the best of all worlds, until the day the importer decided to no longer offer Club Maté in returnable boxes, but to work with cardboard boxes, and to consign Club Maté bottles to be thrown away. We did not understand this choice, because the deposit system worked very well... especially since the distance travelled with the producer in Germany was not very long. The reasons given by the importer to justify his decision were purely economic: since the deposit was a zero-sum game, he saw only disadvantages, in particular the costs of logistics, storage, transport, etc.
Balance sheet: the amount of the deposit and the price of the disposable cardboard were reflected in the price of the Club Maté bottle. In short, we ended up with a more expensive Club Maté, which ended up in lost glass. Disadvantageous for the consumer and the environment! No agreement! In order to preserve both the low price and the reuse of bottles (yes, we are retailers, and we also have values!), we were keen to find a new solution. Since the importer in question was closed to any option in the direction of the deposit, we had to look for a new supply channel. The quest for the Grail has borne fruit and has enabled us to maintain the Club Maté at its usual price and to preserve the reuse chain. Phew! Phew!
Your Club Maté bottles purchased at the Mise en Bière therefore have several life cycles. If you look at them carefully, you may find scratches and scratches on the glass, above and below the label, from the producer's washer, who reuses its containers. These stigmas are none other than the wrinkles characteristic of a fulfilled and well lived bottle life, which has repeatedly fulfilled the function of quenching thirsty and then happy consumers.
Un prix nobel trop célèbre réduisait l’objectif de l’entreprise à la maximisation du profit. Votre réflexion montre avec subtilité la richesse de l’association économique et les aléas sociaux intrinsèques à la création de valeur. Reconnaître cette dimension incalculable et y appliquer un raisonnement éthique pour de surcoût la résoudre, c’est ce que résume l’expression quelque peu vieillie « être commerçant ». Au lieu de déplorer la perte de ces valeurs, je m’enthousiasme sur cette solution éco-responsable et trinque à la santé de la consigne!
Merci FX pour ce beau commentaire qui nous donne moulte courage dans cette voie