Privacy Policy

We are fully aware of the trust you place in us, as well as our responsibility to protect the personal data you transmit to us. That is why we have drafted this Policy. It is intended to tell you what types of information we collect when you use our Site, for what purposes and how we have decided to use this data to better meet your expectations. By providing us with personal data, you consent to its collection, storage and use by us in accordance with applicable law and the terms and conditions of this Policy.If you disagree with them, we invite you not to provide us with any personal data. If you refuse or withdraw your consent or if you choose not to provide us with the required personal data, we may not be able to provide you with all or part of our services. If you have any questions or comments regarding this Policy or comments to improve its quality, please contact us at

1. What data do we collect?

We collect personal data in two ways: - Information that you freely choose to provide to us: to access our services, including to place an order via our Site, you must provide us with a certain amount of personal information, such as your first name, last name, e-mail address, postal address, telephone number, etc. For your information, the payment data you provide to us is stored only with our partner Postfinance SA - Information that we automatically collect when you use our Site: beyond the data that you freely decide to provide to us to access our services, we collect and use various information about your behaviour on our Site (your browsing preferences, the pages of our Site you have visited, your order history, etc.).

In addition, when you use services offered by third party companies (Google Maps™, YouTube™, etc.) from our Site, we draw your attention to the fact that these companies may also collect personal data about you (your location, your usage preferences, etc.) through these services. Therefore, before using these services, we recommend that you carefully read the privacy policies of these third party companies.

2. How do we use the data collected?

We use the information you freely decide to provide to us precisely to achieve the purposes for which you have provided it to us, such as placing an order through our Site, participating in a game contest or interacting with our Customer Service. We also reserve the right to use all or part of this information for other purposes, such as communicating with you, conducting surveys or recommending those of our services (or our partners' services) that may be of interest to you.

Of course, you can at any time object to the use of your personal data for such other purposes (opting-out). To do so, simply follow the instructions mentioned in our communications, change your preferences for using our Site or, if not possible, contact our Customer Service. With regard to the information about your behaviour on the Site that we automatically collect, we use it to improve and personalise our services in order to better meet your expectations.

3. To whom are the data communicated?

Your personal data will only be transmitted or communicated to third parties (i) if necessary to achieve the purposes for which you have freely transmitted them to us, (ii) if you have previously consented to such transmission, (iii) when required by law or a court order or (iv) in the event of the sale of our business. For your part, you can share certain information on social networks, in particular by using the buttons Facebook™ or Twitter™ available on our Site. Remember that when you share information publicly, it can be indexed by search engines.

4. Our use of cookies

For the optimization of our Site, we use cookies. These are small files that are stored on your data carrier and store, through your Internet browser, certain configurations and data for exchange with our system. You can refuse the installation of cookies by adjusting your browser software accordingly; however, we draw your attention to the fact that you may no longer have access to all our services.

The cookies we use cannot be linked to a particular person. When a cookie is activated, an identification number is assigned to the respective cookie. It is not possible to link your personal data to this identification number. At no time is there any recording of your name or other similar data to establish a relationship between cookies and you. Through the use of cookie technology, we only obtain anonymous information that tells us, for example, which pages of our Site have been visited.

5. Our use of IP addresses

Any computer or device connected to the Internet is assigned an IP (Internet Protocol) address. IP addresses are generally assigned in blocks for each country. It is thus possible to use them to identify the country, region and city in which the computer connects to the Internet. Since websites must necessarily use IP addresses for the Internet to work, La mise en Bière can have access to - and keep the history of - your IP address(es).

6. The tracking methods we use

In order to improve our services, we use Google technology Analytics™ provided by Google Inc. based in the United States (Google). Google Analytics™ is an Internet audience analysis tool that allows us to better understand your behaviour on our Site. This tool may use cookies to collect anonymous information and generate reports on the usage statistics of our Site without you being personally identified by Google. The information generated by these cookies (including your IP address) may be sent to - and stored on - Google's servers in the United States. If you do not want Google Analytics™ to record data about your visits, you can install a browser plug-in to disable Google Analytics™.

La mise en Bière also uses the advertising features of Google Analytics™ or Facebook™, so that advertising cookies can be used to activate certain features such as remarketing (e. g. for products like AdWords™ on the Google™ Display Network). Advertising cookies can be disabled, for example by changing the settings of Google ads. By using our Site, you declare that you consent to the processing of the data collected about you, in accordance with the explanations above and the privacy policies of Google™ and Facebook™.

7. Right of access and rectification

In accordance with data protection legislation, you have the right to be informed free of charge about the data recorded about you and, if they appear to be inaccurate or incomplete, the right to correct or delete them. To correct your data, simply log into your account, go to your profile and make the necessary changes. To delete them, please contact the address below. Unless we are required to keep all or part of it for commercial or legal purposes (e.g. to provide after-sales service for the products you have ordered or if we are required by law to keep copies of certain accounting documents), we will delete your personal data.

However, we may retain certain login data, demographic and statistical information about you or we may keep an anonymous archival copy of your information. Finally, we reserve the right to reject requests that are unreasonably repetitive, require disproportionate technical effort (e.g., to develop a new system or fundamentally change existing practices) or are simply not feasible. If so, please send any request by post or e-mail, making your identification possible and unambiguous to : La Mise en Bière, Rue de Crissier 1, 1020 Renens

8. Security of personal data

Your personal data are protected from unauthorised processing by means of appropriate technical and organisational measures.

9. Misuse of services provided

In the event of misuse of our Site, in particular in the event of fear of punishable acts, personal data may be analysed with a view to clarifying the situation and, upon duly justified request, transmitted to the competent official authorities or to the third party concerned by the misuse.

Updated January 2019.